Sue O’Neill is Managing Director of Shellcove, an Association Management Company (AMC), which she founded in 2004. and is Chair of the SFA National Council.
Sue has over twenty years’ experience in helping clients by offering bespoke marketing and management services allowing them to refocus their efforts on what’s core to their organisation. She is passionate about business development and seeking opportunities for clients through marketing and communications initiatives. She has provided services to organisations such as Dublin City University, IBEC, Small Firms Association, Irish Medical Devices Association, The Irish Tyre Industry Association and The Vintners Federation of Ireland. She has also worked with many SMEs building their brand, their profile and winning them business.
Sue’s experience also extends to working with the academic sector in connecting both SMEs and multinational organisations to drive innovation and collaborative research. In addition, she advises and mentors start up companies.
Sue holds an MBA from Dublin City University, a Diploma in both Digital Marketing and Print Management and is a Graduate of the IMI Business Development Programme. She has previously served as a committee member of the Institute of Business Analysis & Consulting. She has been a member of the Small Firms Association since 1993 and has served on the council since 2004.