My Forever Tooth Fairy
Microfinance Ireland is passionate about supporting small businesses, Emma Duffy’s My Forever Tooth Fairy is a great example of a thriving small business we have supported.
My Forever Tooth Fairy
My Forever Tooth Fairy is an Irish keepsake brand founded by Emma Duffy that reimagines the traditional tooth fairy experience as a confidence-building journey for children.
Launched in 2024, the brand shifts the focus from a simple monetary transaction to a magical story where the child is the hero. In this narrative, every tooth a child loses bestows a "superpower"—such as kindness, love, or confidence—on their Forever Tooth Fairy, who then spreads those values across the world. The brand's central message is: "The Magic is You".
Microfinance Ireland helped provide Emma with vital funds to kick start her business idea and roll out. They have also won the Junior Design Awards 2025 in the "Best Children's Gift" category.
The product is now stocked in major Irish retailers such as Easons, Kilkenny Design, and Blarney Woollen Mills.
They have also won the Junior Design Awards 2025 in the "Best Children's Gift" category.